Rose campion, Cherryburn, Northumberland
Silene coronaria, the rose campion, is a species of flowering plant in the family Caryophyllaceae, native to Asia and Europe. Other common names include dusty miller (this also refers to Centaurea cineraria and Jacobaea maritima), mullein-pink and bloody William. In the United Kingdom it is still widely referenced under its synonym Lychnis coronaria.
The Latin coronaria means “used for garlands”.
It is a perennial growing to 80 cm (31 in) tall by 45 cm (18 in) wide, with grey felted leaves and single, bright magenta flowers produced in succession around July. Though short-lived, the plant readily self-seeds in favourable locations. It is sometimes grown as a biennial.